A TRADITION RETURNS IN 2025: $5750 IN PRIZE MONEY!
We offer Prize Money for 1st, 2nd and 3rd placement in the following Categories:
Marching Bands $2300 | Community Bands $1550 | Drill $500 and Dance Teams $500 | Community Made Floats $900
Marching bands will be judge by NorCal Band Association Judges and earn Points like any other Local Band Competition!
Parade and Festival Registration Deadline is September 14th 2025!
Oct 4th Festivities start at 8am with "Meet the Grand Marshals" Breakfast of Champions, 10am Food Trucks and Village Booths, Opening Ceremonies, 11am Parade with Professional NorCal Band Association Judges with Prize Money and Competition Points and LIVE Music and Entertainment Post Parade!
Oct 4th Festivities start at 8am with "Meet the Grand Marshals" Breakfast of Champions, 10am Food Trucks and Village Booths, Opening Ceremonies, 11am Parade with Professional NorCal Band Association Judges with Prize Money and Competition Points and LIVE Music and Entertainment Post Parade!
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![A parade on a sunny day featuring a marching band dressed in blue and white uniforms, with two girls holding a blue banner with Chinese characters and English text that reads 'Falun Dafa.' The crowd is watching from the sides, with trees and utility poles in the background.]()
Signup for the 2026--Registration Open NOW!
Over 12K in attendance every year! It’s our 57th Year and a Tradition returns: Prize money for Marching and Community Bands, Dance and Drill Teams and Community built Floats! NorCal Band Association Professional Judges. Marching Bands earn competition points.
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![Flyer for the 56th Santa Clara Parade of Champions and Festival on October 4th, 2025, featuring event details, sponsor logo, and photos of parade participants and festivities.]()
Save the Date: Oct. 3rd 2026: Bring the Family!
October 3rd, 2026 All Day Fun! Downtown Santa Clara @ Franklin Square. Stroll the Community Village booths on Franklin St., reserve a Seat in the Grandstands, or head over to the Sports FAN Zone with Music by DJ Macala till 5pm. Meet your Teams and Mascots, Interactive booths, games, and Entertainment
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![Flyer for the 56th Santa Clara Parade of Champions Festival sports fan zone on October 4, 2025, featuring footballs, soccer balls, baseballs, cheerleaders, and a DJ, with event details and a website link.]()
Sports FAN Entertainment Zone!
Meet your favorite Bay Area Sports Teams! Immerse yourself in Family Friendly activities, games, booths, prizes and giveaways, DJ Macala will be keeping the Music and Energy going all day. Booths and Sponsorships are available in the Zone.
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![A parade float decorated with Minions-themed decorations and balloons, with people waving to the crowd, celebrating a community event.]()
Parade Day Program
Plan your Day: Parade route for the 2026 Santa Clara Parade of Champions, Parking, Meet the Grand Marshals at Breakfast of Champions. Visit the Community Village or Sports FAN Zone with DJ Macala—enjoy Food Trucks or local dining. Book your Grandstand Bleacher seating online.
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![Float decorated with green grass, plants, and a large sign that reads 'build, perform, design, sustain' with logos, in a parade with people sitting and standing around, some taking photos, and trees and buildings in the background.]()
Make History: Become a Sponsor!
Many ways for your organization to SPONSOR this historic event. Great visibility to over 15K in attendance. Sponsor the Parade, the Sports Fan Zone or a Booth in the Village
Last Year’s 2024 Festivities Downtown…
Check out their Sizzle Reel!
Check out the 2023 Parade Day sizzle reel…
Thank you for all of the Support we have Received over the Years!
*Current list is a work in progress.
Food and Beverage
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Coffee/Tea
Jiaren’s Cafe and Boba Tea
OMG Tea
What Coffee and Bakery (Brunch)
Milymar Coffee
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Diners and Deli's
Sara’s Kitchen
Fuel Good
Togo’s
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Craft Beer/Pubs/Bars
Taplands Bars
Bronco Bar
Thirsty Bar
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Restaurants
Home Pho Vietnamese
Jasmine Fine Thai Cuisine
Mio Vicino
Mountain Mikes Pizza
Rantei Japanese
Seniore’s Pizza
The HUT
Businesses
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AFC Urgent Care
Acuherb Studio
Big Jim’s Barber Shop
DeKeyrel Chiropractic
Franklin Cleaners
The Franklin Mall UPS Store
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Gillmor & Associates
House of Laruce
Hunny Nails
J’esthetics Beauty Bar
Jiaren’s Yoga Studio
Mission Chiropractic
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Rebel Rise Yoga
Santa Clara Liquors
Serenity Spa
Shine Dry Cleaning
Sunshine Dry Cleaning and Alterations
Tick Tock Shop
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US Post Office
Vampire Mansion Tattoo
Victoria Beauty Salon
Volare Dance Studios
A note from the Parade Organizers:
The Santa Clara Parade of Champions nonprofit 501c3 organization has been a celebration of people, non-profits, businesses, organizations, and traditions; bridging communities in Santa Clara and beyond for over half a century. Since its founding in 1945, we have made it our mission to never forget the sacrifices of our community and front-line heroes in times of war or peace for their communities. Thank you for your support, and with your generous donations our nonprofit is able to fund the Parade Day Festivities so the public can enjoy at no cost, and our charitable initiatives from Youth Scholarship and Community Service, Veterans and Families facing medical Crisis each year. It’s with your help that we have kept our legacy tradition alive since 1945! Thank you