Santa Clara Parade of Champions Code of Conduct
By applying to and being accepted to our events, each vendor is agreeing to adhere to the 2026 Vendor Code of Conduct contained herein.
We are asking everyone to read this document before participating in any Santa Clara Parade of Champions Festival and to try their best to adhere to the following vendor code of conduct. Failure to do so may negatively affect the jurying of a vendor's future applications to our events. Egregious flouting of the vendor code of conduct may result in a vendor's removal from the event in question and may result in a permanent ban from all future San José Made events.
We will exhaust every opportunity to avoid these situations (because we love having y’all at our events!); however, as our events have grown, it's become clear that we need to define our expectations for the participating vendors at our events and how they exist within an event's community of vendors. Santa Clara Parade of Champions will in good faith attempt to resolve any vendor's transgressions of the Code of Conduct (as well as any applicable laws) in order to preserve their ability to participate in an event.
However, Santa Clara Parade of Champions reserves the right, at its sole discretion, to cancel the participation of any vendor at any time before or during the event. This decision may be based on, but is not limited to, failure to comply with the Code of Conduct, inappropriate behavior, violation of applicable laws or any action deemed detrimental to the event's success, reputation, or safety. In such cases, no refund of fees paid will be issued (unless the cancellation occurs during an applicable refund eligibility window), and the vendor agrees to comply promptly with any instructions from the event organizer regarding the removal of materials and departure from the event premises.
If you believe you'll be unable to adhere to this code of conduct, please let us know and we can discuss.
COMMUNICATION WITH YOUR FELLOW VENDORS. We ask that all vendors engage and communicate with their fellow vendors in a way that is respectful and empathetic to one another. While extremely, extremely rare, we know there will occasionally be disagreements or issues that arise between or amongst vendors. In these cases, we ask that you try to resolve the issue in a way that's clear in your communication of the issue but also empathetic to the other party. If you don't feel comfortable doing so or if an initial attempt at resolving the issue is unfruitful, we ask that you notify our staff so we can help both parties resolve the issue.
BOOTH SPACE. We ask that, during the event, you do not encroach into the walkways or your fellow vendors' spaces to engage customers. Your products, decor, signage and staff (when engaging customers) should all stay within your booth space throughout the event.
PRODUCT DISPLAYS. We ask that if you use your walls or wall-like structures of any kind at the sides of your booths that you will NOT display product, signage or decor on the exterior sides of the wall(s) facing directly into the booths adjacent to yours, unless you have their explicit consent from them to do so; in some cases your neighboring vendor may not want to have a wall of product / signage / decor facing directly into their booth in a way where their customers may mistake that as part of their booth.
SHARING / SELLING OF BOOTH SPACES. We ask that you do not share your booth space with any vendor whose application was not accepted to the event (either someone who applied and whose application was not accepted OR someone who never applied). We ask that you do not sell your booth space. Any vendors who are not on our accepted vendor lineup will be removed from the event immediately. If you're interested in sharing your booth with another vendor, you need to reach out to us at least twenty-one (21) days prior to the event with that other vendor's business info. It will then be at our sole determination whether or not to allow that other vendor to share your booth with you.
LINES. We ask that you try to manage any lines or crowds at your booth in a way that minimizes its impact on your neighboring vendors' booths as well as the general flow of foot traffic. If you are having trouble managing the lines and crowds at your booth, please notify the San José Made staff and we'll come by and help.
AMPLIFIED SOUND. We ask that vendors using amplified sound (be it music, sound effects, voices) at their booths be respectful of their fellow vendors at the event. If you're not sure whether or not the volume of your amplified sound adheres to this, please notify our staff (or your neighboring vendors) and we can determine whether or not the sound is at a satisfactory volume for your fellow vendors.
ARRIVING LATE. We ask that vendors arrive before the start of the event and have their booth set up by the time the event starts each day. We understand that emergency / urgent situations arise and, in those cases, your emergency / urgent situation of course takes precedence and priority over the event; no worries at all. If, prior to the event, you think / you know you'll be late to load-in and setup, please feel free to communicate this to me prior to the event.
LEAVING EARLY. We ask that vendors stay until the event's end time each day. We understand that emergency / urgent situations arise and, in those cases, your emergency / urgent situation of course takes precedence and priority over the event; no worries at all. If, prior to the event, you think / you know you'll need to leave early, please feel free to communicate this to me prior to the event.
MISREPRESENTATION. Santa Clara Parade of Champions has been and will continue to increase its on-site reviews of vendors booths and products in order to ensure that the quality, intention and claims of the work represented in each vendor’s application materials align with the products and retail experience offered at the respective vendor’s booth at our events. If the products you intend to sell differ from the products represented in your vendor application, please contact us at info@santaclaraparadeofchampions.org even if your vendor application has been accepted for a given event. Vendors whose products sold out the event egregiously differ (in quality, intention, claims) from the products they represented in the vendor application materials will be asked to remove the offending products or potentially to vacate the premises with their booth materials and products. In these cases, vendors may be banned from all future San José Made events.
ZERO TOLERANCE POLICY. Santa Clara Parade of Champions is dedicated to creating an inclusive event environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that all vendors and attendees bring to our event spaces. San José Made strives to foster an environment where everyone feels respected, valued and empowered, and our vendors are at the forefront in helping us promote and sustain an inclusive event.
To ensure the safety and inclusivity of this space, we pledge to stand against, and do not tolerate any forms of bigotry, racism, or discrimination based on race, gender, or any other form of independent and personal self-expression.
All vendors at San José events are expected to be held completely accountable for these policies and will be subject to repercussions upon violation.
Any level of transgression will result in a mandatory discussion between the offending party* and San José Made management, which can result in a number of actions taken, including, but not limited to, immediate removal/expulsion.
In addition, incidents are handled on a case-by-case basis, and responsibility will fall on San José Made to discuss and interpret the right course of action in all situations.
*Party may include, but are not limited to: vendors, vendor staff, attendees, guest performers and entertainment, SCPOC partners and staff.
Waiver for Volunteers, Vendors and Subcontractors
By purchasing your booth space, I/we acknowledge, and accept the risk of Bodily injury and/or property damage that I/we may incur or cause a third party to incur as a result of my/our participation associated with participating in the Santa Clara Parade of Champions. With this understanding, I/we further agree to indemnify, defend, and save harmless the Santa Clara Parade of Champions committee, the city of Santa Clara, Upbeat Parade Productions, LLC, and its elected/appointed officials, board members, officers, employees and agents from and against and all claims, losses, injuries, suits and judgments arising from, or in connection with my/our participation in the parade.
I further waive any claims on behalf of myself, my successors, assigns, heirs, executors, and administrators, as well as any other persons or entities who/which may have a claim based on any personal injuries or property damage incurred during my participation in the event.
I understand that I am assuming the risks in connection with my participation in this event and I personally assume this risk on behalf of our organization and affiliates. I/we further understand and agree that this saves harmless, and indemnification shall apply to and all facilities that the City of Santa Clara may own and/or control. Furthermore, I/we have read and agree to abide by all of the Santa Clara Parade of Champions guidelines and rules indicated as part of my submission of participation form online.